BEWAKOOF - BRAND SUCCESS STORIES | CLOTHING | ACCESSORIES | LIFESTYLE


BEWAKOOF started in 2012 by Prabhkiran Singh and Siddharth Munot during the journey in IIT.
they are famous for their Trendy, Catchy printed T-Shirts for there Indian Customers. BEWAKOOF is famous for its Sales Generation through innovative Ads.
It is one among the companies to successfully create awareness and drive in sales through social media due the presence of target customer of age 18-34 already active there.

Five BRANDING Strategies which made BEWAKOOF successful are

1. YOUTUBE Approach

     Bewakoof.com started leveraging Adwords Smart Display Campaign and YouTube True view for its
     shopping view back in 2017.
     Through YouTube Ads they were able to balance between the Return on Investment (ROI) and Cost
     per Acquisition with 4X ROI and 37% on CPA.



2. EXPANSION Strategy

    Bewakoof initially started with clothes for men, with stagnant growth. Now Bewakoof have started
    clothes for Women & kids segment too.
Wide Category

3. CONSUMER Behavior

    With Indian Market becoming Fashion Conscious, credits to Social Media and Western Lifestyle.
    there were  gaps between the demands of the consumer and Market availability, and Bewakoof
    thought of commercializing the gap by introducing products fulfilling the demands.

                                          
With 1 Million followers Bewakoof.com never fails to engage their followers through memes, viral videos and trending updates.


4. DESIGN OF THE DAY / COLOR OF THE MONTH

    Marketing campaign like Design of the day, Color of the month has highly contributed and helped
    the brand maintain its loyal customers. Bewakoof has always been unique in his ways of marketing
    to stand apart from others in the market. It also fulfills the need of customer, and in addition to it, it
    helps them to increase the size of the customers basket.

Got T-Shirts Collection3XL Design of The Day - Buy 3XL Online - Bewakoof.com

             

5. TARGET CUSTOMER(YOUTH)

    With 45% Sales in metro cities. The pricing strategy of bewakoof have fairly contributed in the sales,
    with wider range of clothes available with assured.

Bewakoof.com raises $11.2 mn funding from Investcorp | Pixr8


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