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NYKAA - BRAND SUCCESS STORIES | BEAUTY | WELLNESS | FASHION

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NYKAA founded in 2012 by Falguni Nayar , former managing director at Kotak Mahindra Capital Company . It was started as E-commerce platform for Beauty and Wellness products. Later in 2015 it expanded its business to sell fashion products. With its recent funding of  ₹ 100 Crores. It has reached revaluation of $1.2 Billions. NYKAA is Indian company headquartered at Mumbai and is quite famous amongs women. Five BRANDING Strategies which makes NYKAA successful are: 1. PARTNERSHIP WITH CELEBRITY      NYKAA selected celebrity who have passion for beauty and portray the same for their brand and      they have taken a step further to introduce ranges of beauty products under them. like Kay Beauty in      partnership with KATRINA KAIF. 2. INFLUENCER MARKETING      They are very active in creating content and engaging with their idle customers through various      networks. they have a team of 200-300 marketing in...
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BEWAKOOF - BRAND SUCCESS STORIES | CLOTHING | ACCESSORIES | LIFESTYLE

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BEWAKOOF started in 2012 by Prabhkiran Singh and Siddharth Munot during the journey in IIT. they are famous for their Trendy , Catchy printed T-Shirts for there Indian Customers . BEWAKOOF is famous for its Sales Generation through innovative Ads. It is one among the companies to successfully create awareness and drive in sales through social media due the presence of target customer of age 18-34 already active there. Five BRANDING Strategies which made BEWAKOOF successful are 1. YOUTUBE Approach      Bewakoof.com started leveraging Adwords Smart Display Campaign and YouTube True view for its      shopping view back in 2017.      Through YouTube Ads they were able to balance between the Return on Investment (ROI) and Cost      per Acquisition with 4X ROI and 37% on CPA. 2. EXPANSION Strategy     Bewakoof initially started with clothes for men, with stagnant growth. Now Bewakoof have...
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